About
Hi, I’m Jane
Your title can be a simple as your name and credentials, or a greeting.
Your bio should be short – 1-3 paragraphs.
Work in how you empathize to the clients’ pain points (people are more likely to purchase if they feel like you understand them and they can relate to you).
Include your credentials and expertise but not your whole life story.
As much as we often want to share our message and can spend hours crafting it, the fact is that very few people will read something that is too long – and they’ll leave your site. That means a lost customer. Keep it short and concise and keep those customers!
Mission
Your mission statement is what you’re doing today to make your vision a reality. This is a short, one-sentence statement that is easy to remember and repeat.
What do I do?
Who do I serve?
How do I serve them?
Vision
Think of your vision statement as your big-picture goal for the future – what you ultimately want to become or achieve. Also one sentence.
What are my hopes and dreams for the company?
What problem am I solving for the greater good?
What am I aspiring to change?